Top Tip # 6 - Will you let the Data do the Talking?

Are you coming to the research with your own agenda? Are you coming to the research to 'prove' your point of view? If you are, you are on dangerous ground. Your research has to stand up to scrutiny of an academic community. They want to know what you have done and how you have done it - and what interpretation you have made. If you came to the study with a set 'agenda' to show your point of view and you were not prepared to consider the opposite of what you found, you will not be able to prove the integrity and quality of your study. 

You have to let the data do the talking. You have to know what your study can and can't do and you need to be ready for the data to show you the exact opposite of what you think you will find.